Increasing Understanding of Technology and Communication

What Computer Skills Help you Get Hired?


It’s really no surprise that in today’s digital driven economy, employees with strong computer skills fare much better than their tech challenged counterparts that are only confident when using a smartphone.  Also not surprising, is that this trend influences virtually all jobs, not just tech-centered positions.

If you are in the market for a new job or formulating a plan to position yourself for future career growth, you need to assess the technology preferences of employers in your field of interest.  Field of interest, if you don’t have one this is your starting point, get one, it’s never too late to start.  A good career plan must be based on a clear objective.

Review postings for your target position on job sites like in the industry of interest, again, where are your interests?  Make a list of tech related requirements that are cited the most often.  Also review workshop and seminar topics offered through associations and local schools to identify cutting edge skills.  Talk with colleagues and friends that are in your field of interest and ask them about valued skills in their environment.

If you need to update skills or acquire a new skillset, there are many free courses online. But first check in your local community because many colleges, community centers and city libraries also have free courses, you just can’t beat face-to-face instruction where you can ask questions.

Here are some computer skills that are prized by employers:

  • Microsoft Office       Spreadsheets            PowerPoint   Job Specific
  • Microsoft Access      Quickbooks               Email             Web & Social
  • Graphic & Writing   Enterprise Systems

When you’re working on your resume and cover letters, take time to mention the skills you have that match the job posting.  Show the employer that you have the skills the company needs.

Read Article (Alison Doyle | | 06/22/2015)

Unfortunately, there are very few jobs where mobile skills provide an advantage.  Also, the sooner you formulate a career plan and acquire needed skills the better your opportunities.

Contrary to some promotional ads, no mobile device will ever replace a desktop computer, or laptop for that matter. When all is said and done, size does matter.

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Baby Boomers Hate Mobile Shopping Ads


While mobile shopping and advertising have caught on in the U.S. it’s the younger generation(s) that are really driving this phenomenon. Younger mobile users appreciate the convenience of smartphones for shopping, but Baby Boomers are very sure they don’t like ads on their devices.

Even though data shows the smartphone is used for shopping & tablets dominate the actual purchasing, less than half as many Boomers as Millennials shop for deals on their mobile phones. Also, while the younger generation and some Millennials use a mobile device as their primary web access, Baby Boomers still favor Personal Computers.

So if your customer base is predominantly of the baby boomer generation, ages 50-69, your mobile marketing budget probably isn’t helping you much.  Now as they say, “don’t get it twisted”, it’s not because senior citizens aren’t using digital devices.  An eMarketer survey taken this past summer shows about 64% of the baby boomer generation uses a smartphone and even 40% of folks over 65 are mobile.

Despite these numbers, a survey by Experian Marketing Services indicates the way Boomers use mobile is significantly different than their younger counterparts. Findings show that 53% of Millennials (18-34) and 46% of Gen Xers (35-49) said their mobile phone connects them to their social world, only 28% of Baby Boomers agree. Boomers are also significantly less likely to agree that text messages are as meaningful as voice conversations.

A meagre 7.9% expressed a willingness to buy products advertised on mobile. A measly 5.2% were interesting in receiving ads on their mobile device. Translation, a whopping 94.8% of Baby Boomers don’t want to see any of your ads!

If Baby Boomers are your target market, you might want to think twice before investing heavily into mobile.

Read Article (Ellen Vessels | | 09/24/2015)

A fact seldom reported is when most of the younger generation and Millennials reach the (50-69) age group, they will also tend to favor the Personal Computer for getting online. Screen size will always matter.

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Digital Immigrants Freed Thru Technology


Generally speaking, the Baby Boom generation has always had an uneasy relationship with technology. On one hand, the generation is the fastest growing segment of technology consumers. On the other hand, the technology being marketed to them is different than that marketed to their children or grandchildren. This is different but necessary because technology will play an important role in assisting those caring for them; but nurses, doctors, and caregivers are decreasing in numbers while increasing in demand.

Baby Boomers are adults age 51-59 (born between 1946 & 1964). These pillars-of-communities are also classified as digital immigrants –those who were born with technology like video games or cell phones as well as smartphones. Many of these Boomers are quickly adapting to the new technologies that are native to their grandchildren and Millennials.

In 2010, Boomers only accounted for 25% of the U.S. population, but accounted for 40% of money spent on technology. Today they actually spend more on tech than any other generation. In 2012 they controlled 70% of the U.S. disposable income.

Baby Boomer tech stats:

  • In 2010, 80% of Boomers had cell phones, but in 2015 only 27% of those owners actually had smartphones.
  • In 2014, 68% of Boomers were using more than one device: phone, tablet, and/or computer. This is a use of tech that differentiates them from their younger counterparts.
  • Boomers tend to primarily use technology as a productivity tool in addition to communication.
  • SMS messaging was created by the Baby Boomer generation, it was used by engineers to communicate with one another during service calls and outages. Millennials came up with the idea to use it for connectivity of today.

Baby Boomers are in fact ageing, but technology is aging with them. As society ages, healthcare becomes a great concern, and technological advances are leading the way in caring for them.

While younger generations appear to be “tied to their phones”, Baby Boomers have a different attitude about this little brick-of-technology. When asked to describe their phones as either representing “freedom” or a “leash”, 82% of seniors with smartphones cried “Freedom!”

Read Article (H.E. James | | 07/14/2015)

Everyone that is not tech-savvy or comfortable online, is on the wrong side of the Digital Divide which exposes them to consequences which sometimes are serious.

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