Apple is rumored to be making two upcoming releases, a new smaller-screened iPhone “the 6c”, according to 9 to 5 Mac, as well as a next-generation Apple Watch in March. In the case of the watch, that would put things right on track with the company’s habit of releasing products every year.
But the report about introducing a 4-inch phone is very intriguing because it fits an emerging trend from Apple over the past few years: The company appears to be listening more closely to its customers. In by-gone years, Apple was famous for following its own vision. The iPod, iPhone and iPad were all hailed as products we didn’t even know we wanted.
Listening to customer, what a concept. But why else would they build a smaller phone, when every market analysis tells you larger screens are the way to growth. But Apple customers are vocal and don’t want a phone with a screen more than 4-inches. I know, because they emailed me. They don’t care much about visual media; they just want the phones to fit in their darn pockets.
Apple customers have been notorious for seeking form over function. The iPhone 5c for example, a lower-end iPhone that investors and analysts clamored for Apple to make, serving the “emerging” smartphone markets. It was relatively a flop, after the company found that consumers weren’t interested in getting a practical iPhone –they wanted the halo of the brand.
Expanding Apple’s carefully edited product line by adding another into the mix likely isn’t something the company takes lightly. That’s not to say that going back to a smaller screen is going to be the end of the world for Apple. It could be a great hit. But what Apple has to balance, perhaps more than any other company, is its desire for mass-market appeal and its reputation for carefully-curated quality.
Read Article (Hayley Tsukayama | washingtonpost.com | 12/14/2015)
The smaller iPhone will be a hit, if for no other reason, because of its practicality and fitting into those darn pockets.
Practicality and simplicity are also becoming popular because a segment of smartphone users are struggling with the growing number of phone functions and features, though pride stops most of them admitting it. There needs to be an effective service for them to turn-too and address these struggles.
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