“In the next five years of Smartphone innovation, a lull is coming in which brands will focus on more routine features than enhance daily usage of devices such as how Xiaomi phones automatically suggest the best data plan based on usage patterns.” This is the belief of Lei Jun, CEO of the Xiaomi the 4th largest smartphone manufacturer.
Lei says, “Moments that WOW consumers will become harder and harder to find.”
The key to success, during this period, will be to provide value by reaching out to niches instead of designing features for broad appeal. His example of this was Xiaomi 4C’s ability to maintain an internet connection while riding a high-speed train. He said “We’re doing what Uniqlo, Muji and Ikea have been doing. Our ultimate goal is to make good but cheap things.”
But Xiaomi is feeling heat from competitors, “We were the innovator, the challenger and the disrupter,” said Lei. “Then all of a sudden, we became the one that’s being challenged. It’s terrifying and hard to adapt to.”
The rumor mill has said that Xiaomi will be launching its next flagship, “Xiaomi Mi 5” later this year with a Snapdragon 820, 4GB RAM, a 5.3-inch display and a 16MP camera, all costing less than $400. Also rumored is the possibility of the company entering the laptop market early next year, and disrupting a new industry.
Read Article (Mike Brown | ibtimes.com | 10/02/2015)
I disagree with the time-frame of this lull. It’s here now, and brands should be reaching out to those niches instead of brainstorming for a broad appeal. But when smartphone innovation does again ignite, and it surely will, the new technology it delivers will be a challenge to learn for many people.
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