Since its opening week, sales of the Apple Smartwatch have plunged 90%, according to new market- research report. According to California based Slice Intelligence, Apple (AAPL -0.73%) has sold fewer than 20,000 watches a day in the U.S. since they hit selves in April, on some days fewer than 10,000. During launch week Apple sold about 1.5 million units, or an average of about 200,000 a day, that’s a sharp drop!
Also, two-thirds of those sold were the cheaper “Sport” version at $349 rather than the more advanced models that start at $549. Not to mention the gold “Edition” model that starts at $10,000, fewer than 2,000 of those have sold. Apple did not immediately respond to a request for comment.
However, Slice data should be taken with a grain of salt. There is no way to precisely check how accurate their figures are. Slice bases its research on electronic receipts sent to millions of email addresses following purchases. The company conducts market research for consumer-goods companies, many of them in the Fortune 500. Meanwhile, Wall Street has been desperately trying to work out how well the smartwatch has been selling, but Apple refuses to say.
In the meantime some media outlets focus on how the Apple Smartwatch is crushing competition in sales. But as reported in an August post “Wearable Gadgets Market – Reports Differ?” a flag was raised about public acceptance of the device in a TechCrunch article by Ingrid Lunden dated January 2015. In that article, Global-Web-Index reported a survey of 170,000 internet users across 32 markets revealed that only 9% own a smartwatch and only 7% own a smart wristband.
Read Article (Brett Arends | marketwatch.com | 07/08/2015)
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