With introduction of the new iPhone 6S and 6S Plus Apple has stated “records will tumble”, but reviewers have reservations about that. Last year, 10 million iPhones were snatched up during the first weekend of sales. This year pre-orders suggest Apple will beat that number.
But as one report put it “Apple is slumping as the usually high-flying company struggles to impress investors with the burden of raised expectations.” Even as analysts had warned that the iPhone 6S would not repeat the success of its predecessor, Apple ordered between 85 & 90 million new iPhones for the remainder of 2015 –more than for any previous model according to the Wall Street Journal.
- The ‘Alphr’ site reported the phone looked almost identical to the model it replaces and under the skin there is plenty of changes but few surprises.
- The Daily Telegraph reported Apple as “coming up with trumps”, using more resistant, resilient materials and sticking to the so-far-so-successful phablet size.
- The Guardian however, reported the iPhone 6S as not big news and follows a “tick, tock model” of redesign every two years with subtle improvements the following year.
- Gizmodo reported that the new camera with addition of 4K video is merely playing catch-up, that competitors had introduced this in their previous phones. The real question is how these new phones stack-up against the new breed of cheaper phones under $400.
Specifications of today’s cheap phones are not too different from those at the top. The main difference between the new iPhone 6S, OnePlus 2 and the Moto X Pure Edition is the Apple’s “premium feel” for which users will have to pay dearly.
Read Article (Staff | theweek.co.uk | 09/15/2015)
It’s getting tough for any new smartphone to meet-social-expectations without the flash of some totally new innovation. In their efforts to amaze and entertain with new model introductions, the Mobile industry has simply out-done-themselves.
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