The majority of Apple revenue comes from the iPhone, which is now sold directly on a 24-month $32 payment plan (cutting out those pesky carriers). There was a big event for going direct with plenty of excited selfies taken. But what has the phone company done for older adults in the U.S. lately?
Actually, not much –and selling iPads to senior housing companies indirectly through healthcare programs in Japan, doesn’t count. As for new products the watch is too small and links to an iPhone and both require charging. Besides the phone is too expensive for seniors on a fixed income, and the user interface requires a manual for the uninitiated. A wonderful boost would be to replicate the Japanese program in the US.
Launching an iPhone-for-Seniors US program would really hit the spot. Does anyone wonder why clamshell phones are still available –despite being hidden on the back shelves of carrier stores? Usability matters to everyone and most, whither they admit it or not, struggle with their initial encounter with a smartphone. That’s why there are so many how-to-use-it sites with videos.
The AARP-Georgia Tech activity tracker failure showed that ‘universal design’ and ‘design for all’ are words that sound great, but tech designer’s didn’t-get-the-memo. One day they will realize, there will always be seniors wishing to keep the device they are comfortable using. Likewise, there will always be new user interfaces that will startle and confound.
Ironically of all tech companies, Apple has the cash, the confidence, and the capability to help seniors in the US get the most out of the tech products it produces.
Read Article (Laurie Orlov | ageinplacetech.com | 09/11/2015)
Many individuals and some companies have an unspoken view (excuse) for ageism; “We’ll age out of the technology gap”. Those that do not subscribe to this notion understand how ridiculous it actually is.
Senior citizens deserve the opportunity to learn, we deserve the opportunity to assist; please support our funding campaign on Indiegogo starting 10/01/2015 (Tomorrow).
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