Putting aside the discussion over potential screen sizes, design echoes of previous handsets, and the tweaks to Samsung’s Android UI, the upcoming phablet from the South Korean manufacturer has one key advantage over the rest of the Galaxy family which will help it stand out in the internal competition with the Galaxy S7 and S7 Edge.
As Samsung rationalizes its production chain, focuses on more cost-effective marketing, and looks to create a connected set of devices, it is only natural that the phablet is going to start looking more like the base handset and the innovative brother with the curved screen. The glass design, the iconography, the physical buttons, everything is played out the same field.
The Note range already has its fans, attracted by the larger screen and the highest possible specifications on a Samsung device. They are going to be very satisfied with the expected package, although it looks like the Note 7 is going to ship with the same 3600 mAh battery as the S7 Edge - which is lower than the hoped-for 4000 mAh. The challenge is not how to sell to the faithful, but how to reach beyond that group and boost sales of the device.
Although the S-Pen is not a new addition to the phablet, as the Note 7 design moves towards the Galaxy S7 and S7 Edge, it acts as a clear point of difference. The jump in screen size between the S7 Edge and the Note 7 is appreciable, but when you lay the handsets out on the retail shelves, only one of them will have a stylus fashionably lying over the touchscreen.
The perceived value of a stylus has grown over the last year. Both Microsoft (with the Surface Pro 4 and Surface Book) and Apple (with the iPad Pro’s Apple Pencil) have pushed the idea of creativity and consumption of media with a stylus. Samsung might be forgiven for feeling a touch chagrined because it has been saying this for years, but the smart thing is turn this around to its own benefit.
The latest information is that the South Korean company will be doing just that. The S-Pen for the Note 7 will have improved BlueTooth LE hardware to allow for more accuracy and features to be utilized by the phablet. Air Command, which is triggered by the S-Pen, will have new options to create a better input experience without actually touching the screen.
The Galaxy Note 7 is expected to be announced on August 2nd, with an appearance in US, South Korean and European retail markets shortly afterwards.
Read Article (Ewan Spence | forbes.com | 06/21/2016)
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