If you live in the UK you’re only worth one-third of a North American to the social network – and if you live elsewhere, it could be even less. Facebook has set new records for both the number of users in has, far outstripping every other social media company, and the amount of revenue it generates. But how much are you actually worth to Facebook?
During the Facebook earnings call on Wednesday, the social network giant revealed that it now has 1.59 billion users that visit it on a monthly basis, worldwide, which is up 40 million users since its last report, Q3 2015. That accounts for about 50% of the 3.2 billion internet users globally, according to data from the ITU, and 21.5% of the global population.
Daily active users were also up, reaching 1.04 billion users, while mobile-only users have increased to 823 million making up 51.7% of the company’s’ monthly active users. Mobile Facebook users, 1.4 billion a month, also account for 80% of Facebooks revenue, mostly from advertising, which helped it break records and reach $5.8 billion in revenue for the fourth quarter of 2015, up over $1.3 billion from last quarter. Facebook makes money through targeted advertising, payments and a few other areas.
So by far, the most interesting figure, to the rest of us, from Facebooks earnings report is just how much each user is worth, on average. Well, that sum grew by over 25 cents to $3.73 per quarter.
Of course, not everyone is equal across the globe, US and Canadian users clicked in at $13.54 each quarter, while someone in the Asia-Pacific region is only worth $1.59 to FB. If you live in Europe, including the UK, you’re worth $4.50 per quarter, while the “rest of the world”, which includes most developing nations chimes in at $1.22 per user.
The reason sums vary so much relates primarily to the amount of advertising money spent in each region. The US was worth $2.8 billion in advertising revenue last quarter, while Europe was worth only $1.4 billion. But even with Americans individually worth $3.73 per quarter, wherever you might live, perhaps you’re not worth as much to Facebook as you’d have thought.
Read Article (Samuel Gibbs | theguardian.com | 01/28/2016)
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