Australian doctor Ash Collins recently launched ‘MyOnlineClinic’, a new app-based telehealth service which gives patients a portable medical service. This cloud-based service provides users the ability to book appointments, video conference with a doctor, receive a prescription & see pathology and radiology results. It even receives charts and stores vital sign data from Bluetooth-enabled devices.
Healthcare via smartphone is quickly becoming big business receiving nearly $300 million of venture capital in the first quarter of 2015. Major players like Apple, Google, Microsoft and the FDA are all helping to fuel its rapid rise.
In 2012 the partnership of Price-Waterhouse-Coopers and GSM Association conducted research forecasting that worldwide mobile health revenue would reach $23 billion by 2017. In February 2014, US-based Grand View Research predicted mobile health revenue to reach $49 billion by 2020.
A convincing argument for the broad acceptance of smartphone healthcare is the increasing amount of money that investors are pumping into such technology.
Back in Australia according to Collins, elderly patients that have been using the country’s Telemedicine services via their PC’s are reasonably comfortable doing online consultations. But getting them to start using a smartphone will require a substantial change of behavior.
For individuals who know how to properly utilize their smartphone, their healthcare will be radically changing over the coming years. Have you ever wondered why doctors and hospitals own your medical records? You pay for the visits, labs, scans and hospitalizations but you have no product to show for it. Even trying to get hold of the data about your own body is often exceedingly difficult. Well, this tight clenched-hold of your medical information is about to be released.
Read Article (Leon Spencer | zdnet.com | 05/11/2015)
Younger tech-savvy generations are in fact accepting smartphone healthcare but to refer to this acceptance as broad assumes to include senior citizens. The facts may not support this broad assumption.
A key factor not addressed by this project, even though millions have been invested, is marketing the project to patients when most are Not comfortable online. Investment alone does not intuitively bring success. To increase the size of this target market a program of mobile device training should be a project task, otherwise their target market size will basically remain limited.
For example, support for this campaign would logically support project goals. Otherwise the assumption is that mobile device usage is intuitive, which is incorrect. Pew Research data shows that mobile device ownership does not indicate intuitively knowing how to properly use it.
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