Generally speaking, the Baby Boom generation has always had an uneasy relationship with technology. On one hand, the generation is the fastest growing segment of technology consumers. On the other hand, the technology being marketed to them is different than that marketed to their children or grandchildren. This is different but necessary because technology will play an important role in assisting those caring for them; but nurses, doctors, and caregivers are decreasing in numbers while increasing in demand.
Baby Boomers are adults age 51-59 (born between 1946 & 1964). These pillars-of-communities are also classified as digital immigrants –those who were born with technology like video games or cell phones as well as smartphones. Many of these Boomers are quickly adapting to the new technologies that are native to their grandchildren and Millennials.
In 2010, Boomers only accounted for 25% of the U.S. population, but accounted for 40% of money spent on technology. Today they actually spend more on tech than any other generation. In 2012 they controlled 70% of the U.S. disposable income.
Baby Boomer tech stats:
- In 2010, 80% of Boomers had cell phones, but in 2015 only 27% of those owners actually had smartphones.
- In 2014, 68% of Boomers were using more than one device: phone, tablet, and/or computer. This is a use of tech that differentiates them from their younger counterparts.
- Boomers tend to primarily use technology as a productivity tool in addition to communication.
- SMS messaging was created by the Baby Boomer generation, it was used by engineers to communicate with one another during service calls and outages. Millennials came up with the idea to use it for connectivity of today.
Baby Boomers are in fact ageing, but technology is aging with them. As society ages, healthcare becomes a great concern, and technological advances are leading the way in caring for them.
While younger generations appear to be “tied to their phones”, Baby Boomers have a different attitude about this little brick-of-technology. When asked to describe their phones as either representing “freedom” or a “leash”, 82% of seniors with smartphones cried “Freedom!”
Read Article (H.E. James | tech.co | 07/14/2015)
Everyone that is not tech-savvy or comfortable online, is on the wrong side of the Digital Divide which exposes them to consequences which sometimes are serious.
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