As today’s boomer population gets older & grayer, some in or reaching retirement, the market for technology to monitor their health in this transition is still being overlooked at times. These boomers look to transition into an active retirement where technology supports their thriving independence, rather than in some institution. Many businesses are just now realizing the goldmine of active and potential tech customers in the 50+ demographic.
Beverly Hamburg is on her third iPad and owns an iPhone, MacBook Air and subscribes to Apple TV. This Senior Citizen texts to order prescription refills, posts on Instagram, and chats on Viber to stay connected to her four grandchildren in Los Angeles –all from the comforts of home in Montreal, Canada. It’s easy to say this senior is tech savvy.
While younger folks are the experts of high-tech gadgets, their compatriots are members of a growing group elders like seventy-something Hamburg. But unlike her, many lag behind in adopting new technology. She is part of a slowly growing number of seniors that are interested & get involved in using technologies that allow them to stay connected socially, with family and friends.
Hamburg says, “I cannot live without it, from group chats to news to shopping and research.” She adds how she’s always connected to at least one of her devices.
According to Jody Holtzman senior vice president of thought leadership at AARP, “Tech that enables independent living is relatively new. In many ways it is at a similar stage to the computer industry in the late 80’s and early 90’s.”
Technology is literally changing daily and new gadgets quickly become a standard rather than a luxury in the most competitive senior living communities, the big conundrum for vendors is providing technology that is drop-dead simple to use. Worldwide revenue generated by home healthcare devices are expected to soar to $12.6 billion in 2018, up 121% from $5.7 billion in 2013.
Read Article (Jessica Naziri | usatoday.com | 01/30/2015)
Maybe you’ve noticed how expected revenues from “home healthcare devices” is constantly being updated but never seems to materialize. Here’s the problem, current designs for high-tech devices marketed to seniors are said to be simple to use, but the one component not present is the one that shows them how-to-use-it, the conundrum –Duh!
Until a service is in place to fill the void left by the users’ manual this conundrum will not only persist but grow.
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