‘Obi Worldphone’ is a new player in the smartphone market headed by former CEO of Apple, John Sculley. He promises a fresh, inexpensive approach to the market introducing two low-priced smartphones for consumers in the Asian, African and Middle Eastern markets. Sculley has partnered with designer Robert Brunner, former industrial design director at Apple, who in 2007 founded ‘Ammunition LLC’ a product design studio.
The 4G LTE SF1 has a raised 5-inch display of Corning Gorilla-Glass-4, a reinforced fiberglass body and metal accents on the top and bottom. It also comes with a quick-charge battery and dual SIM card slot with micro secure digital expansion.
The 2GB RAM with 16GB memory version is $199.
The 3GB RAM with 32GB memory version is $249.
The 3G SJ1.5 is powered by a MediaTek MT6580 Quad-Core processor and has a 2.5D curved glass screen built flush with the body. It comes with dual SIM slots, 16GB of internal storage and a card slot for memory expansion. It sport front & rear cameras and is protected by scratch-resistant Corning Gorilla Glass 3.
The 3G SJ1.5 sells for $129.
The custom design of the two products actually incorporates technologies from Qualcomm, Dolby, Sony, Corning Inc., Google, MediaTek, Japan Display and Samsung. Even though Obi has targeted the low-end of the smartphone market they’ve not skipped on elegance or functionality.
Read Article (Jennifer LeClaire | mobiledevicenow.com | 08/27/2015)
Today, successful introduction of a new mobile device is made difficult if that success is dependent on a single new innovation or technology. It’s very refreshing to finally see an incorporation of technologies that increases the chance for success while taking a giant step toward the mobile future.
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