Mobile user or not, most people think the iPhone is the most desirable phone on the market. But you could be wrong, while the giants of the industry were cruising ‘One Plus’ emerged in the market. This little Chinese company executed a brilliant low-cost guerrilla marketing campaign and blindsided the industry.
Now 3.6 million people are lined up online to buy its latest phone. That’s literally more people than Apple sold phones to the year they launched the iPhone. Their first phone (One Plus One) marketing campaign was so effective, iPhone users were destroying their phones in order to get the opportunity to get a ‘One Plus One’. They even did this on video, see for yourself Here.
So how did the little company suddenly outperform the likes of Samsung and Apple with their smartphone? The power of Exclusivity and Status. These are the same influential tactics Apple used to dominate the market years ago. Get something everyone else wants but can’t get. Remember sales numbers of the initial iPod, iPhone and iPads? The twist One Plus offers is they offer a more affordable price.
The phone was promoted as a value –but an exclusive well-appointed iPhone replacement for a fraction of the cost.
The One Plus Two is an Android phone running OxygenOS, which makes performance exceptional, more customizable and a little easier to use. Its touted as the best Android experience you can get on current market phones –that is if you can get one, cause there are more than 3M people in line already.
Read Article (name | domain | 06/05/2015)
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