Smartwatches 2015: The Good - The Bad - The Ugly
Naturally all watches are good for telling time, but smartwatches are also good for wellness & fitness. Unfortunately this fashionable new innovation is bad for healthcare maintenance; and marketing of this much-hyped device is ugly in that it’s missing the most crucial market, senior citizens.
Indicators are very clear that these wellness & fitness digital trackers are already popular and sales expected to reach 121 million in 2018. But fashion and function divide the larger picture.
The healthcare community is divided on the clinical value of smartwatches and no way (yet) to synchronize its data with medical records in addition to security of this data.
Though a few in the industry appear to target an aging population, these fashionable accessories are not particularly senior-friendly. Efforts on their part, don’t meet market needs at all for seniors.
Currently 4 in every 10 smartphone users has problems even downloading an App. For that matter, these users may not even know how to send email from their phone. User manuals & videos are useful but only to an extent.
Social City Net – Mobile & High-Tech Device Masters Level Instructional Webinars. Support us @indiegogo.com